The Author Of The Infamous 'Willie Horton' Ad Targets Obama:

Starting Tuesday, a group of conservative activists led by Floyd Brown, author of the famous Willie Horton ad used so effectively against Michael Dukakis in 1988, will begin a campaign to tar Obama as weak on crime and terrorism, a strategy that aims to upend Obama's relatively strong reputation among Republican voters.

"The campaign by Hillary Clinton has not been able to raise Obama's negatives," said Brown on Monday. "It is absolutely critical that Obama's negatives go up with Republicans."

Brown says the initial effort, a 60-second spot called "Victims," will be aired later this month in North Carolina and e-mailed to between 3 and 7 million conservatives this week, with a plea for more funding to further spread the message. "All of the efforts I have ever done in my life have been significantly funded," Brown claimed, though he declined to describe the size of the purchase. "This is going to be the most Internet-intensive effort for an ad debut ever."

It's kind of a weak ad considering all of the hype. The only thing worse than the ad above is their pathetic excuse for a website. Seriously, it looks like a seventh grader knocked that thing out over his lunch break. Apparently, there are more ads on the horizon so maybe they'll have better luck next time.