Well, After That Disastrous Campaign She's Gonna Need It:

Sen. Hillary Rodham Clinton has been photographed with a beer or two on the campaign trail, but now perhaps she'll switch to vodka. Now that she's officially dropped out of the race, Svedka Vodka today will run a full-page ad in The New York Times offering a coupon that Clinton can redeem for a personal supply of the brand's vodka for the remainder of the election season. In memo form, the ad will thank Clinton for making the primary season so exciting, said a Svedka spokeswoman. It's part of Svedka's "Join the Party," marketing campaign, which parodies the traditional election by trying to elect a fembot named "Svedka_Grl" to the White House.

Clearly a publicity ploy, right? But a full-page ad in the New York Times doesn't come cheap. Unless you're buying it for Moveon.org.