The Death Of The Newspaper - The News Junkie
The News Junkie: The Death Of The Newspaper

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Friday, March 28, 2008

The Death Of The Newspaper

Newspaper Association Reports Steep Decline In Ad Revenue:

Overall print advertising revenue fell 9.4% last year, according to new data from the Newspaper Association of America.

That's the biggest drop in more than 50 years, according to Editor & Publisher.

The trade group says online advertising revenue continued to increase, albeit at a slower rate.

“Even with the near-term challenges posed to print media by a more fragmented information environment and the economic headwinds facing all advertising media, newspaper publishers are continuing to drive strong revenue growth from their increasingly robust Web platforms,” NAA President John Sturm says in a press release.

Another step in the transformation from old to new media.

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